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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WDIV First To Launch Graham Media Podcasts

WDIV, Detroit’s NBC affiliate owned by Graham Media, is beginning a series of podcasts called Mismatch, stories about the incompatible, the unsuitable and the out-of-step. Mismatch explores things in life that just don’t fit. Square pegs in the round holes of relationships, culture and history. The series is hosted and written by veteran TV journalist […]

by Paul Greeley December 27, 2017 9:45 EST

WDIV, Detroit’s NBC affiliate owned by Graham Media, is beginning a series of podcasts called Mismatch, stories about the incompatible, the unsuitable and the out-of-step.

Mismatch explores things in life that just don’t fit. Square pegs in the round holes of relationships, culture and history.

Roger Webber

The series is hosted and written by veteran TV journalist Roger Weber and produced and edited by Zak Rosen, a Detroit-based audio producer who has worked with NPR, the BBC and Michigan Radio, among others.

Weber described Mismatch episodes as compelling, comical and, at times, inspiring.

“More often than not, interesting stories feature a mismatch,” Weber said.

It’s part of a company-wide podcast division by Graham Media Group to provide compelling, original audio content.

Catherine Badalamente

“We are excited to partner with our seven TV stations and other producers to bring captivating stories to new audiences,” said Catherine Badalamente, Graham Media Group’s vice president of digital media.

“This allows us to use our community connections to give listeners more of the stories we know they love.”

The first two episodes have been released.

Click here to hear a podcast featuring President Richard Nixon and Baseball Hall of Fame manager Sparky Anderson coming together for a Detroit television program.

All will be available for download on mismatchpodcast.com, Apple Podcasts, Google Play and wherever podcasts can be downloaded.

“Our stations are the voices of our communities and full of smart and engaging storytellers,” said Emily Barr, Graham Media’s president. “Podcasts are a natural extension of what we are really good at doing. Graham Media Group has some great podcasts in the hopper. We are excited to share them.”

Tags: advertising, branding, Catherine Badalamente, Emily Barr, Graham Media Group, journalism, local news, Market Share, marketing, Mismatch, NBC, news marketing, news promotion, podcasts, President Richard Nixon, Roger Weber, Sparky Anderson, TVNewsCheck, WDIV, Zak Rosen

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