When I first saw this new spot from ABC O&O KFSN Fresno, Calif., I imagined what it might be like for viewers sitting in front of their TVs when this promo appears in a commercial break. A hip, happening, driving music bed would make the viewer look up to take in a compelling visual ride. […]
A hip, happening, driving music bed would make the viewer look up to take in a compelling visual ride.
No announcer track, no sound bites, nothing to interfere with the feeling you get from the music and the words and images flashing on the screen.
This isn’t an ad for high-end clothing, or the latest electronic gadget, or a new sports car, or even a movie about local TV news.
The feeling I got was that whatever they’re selling, I want some.
Local news feels cool as portrayed in this spot. And it is when you think about it.
A highly-skilled, diverse group of people going all over town, seeking answers, gathering information, collecting it all and presenting the images to people at home or on Facebook.