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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

‘Get Up DC’, WUSA’s New Take On Morning News

This past Monday morning at 6 o’clock, WUSA, Tegna’s Washington CBS affiliate, launched Get Up DC, adding Reese Waters to the familiar faces of Jan Jeffcoat, Miri Marshall and Ellen Bryan. Reese Waters says he’s a comedian. And Michael Valentine, WUSA’s station manager, is aware that some out there may think, “Oh my God, there’s a […]

by Paul Greeley January 12, 2018 7:59 EST

This past Monday morning at 6 o’clock, WUSA, Tegna’s Washington CBS affiliate, launched Get Up DC, adding Reese Waters to the familiar faces of Jan Jeffcoat, Miri Marshall and Ellen Bryan.

Reese Waters says he’s a comedian. And Michael Valentine, WUSA’s station manager, is aware that some out there may think, “Oh my God, there’s a comedian, what’s happened to journalism?”

Michael Valentine

Yes, adds Valentine, he “does have a comedic background, but this is not a comedy. It’s much deeper than a comedian being added to the show.”

According to a statement from the station, “his sharp wit, insights and uniquely D.C. observations are intended to energize the morning news landscape in Washington.”

He’s expected to provide some unconventional features like The Most DC Thing, and man-on-the-street trivia and contests.

“We’ve created a really unique morning show experience,” says Valentine, “where you’re getting the same amount of news, weather and traffic as any traditional morning show.”

The journalism is still there, says Valentine, it’s just that this is journalism with wit, and a point of view, journalism that’s not in a box.

“And as a company, that’s what we’re striving for. And as a TV station, that’s what we’re striving for.”

Click here to watch the entire Get Up DC that premiered on Monday.

Tags: advertising, branding, CBS, creative services directors, Ellen Bryan, Facebook, Get Up DC, Jan Jeffcoat, journalism, local news, Market Share, marketing, Michael Valentine, Miri Marshall, news marketing, news promotion, Reese Waters, Tegna, The Most DC Thing, TVNewsCheck, WUSA

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