KSBY, Cordillera Communications’ NBC affiliate serving California’s Santa Barbara, Santa Maria, and San Luis Obispo market, debuted a new set this week, but the station didn’t have time to celebrate. Coverage of breaking news of the flooding and mud slides that hit the area took precedent. “We put our new set on the air at […]
KSBY, Cordillera Communications’ NBC affiliate serving California’s Santa Barbara, Santa Maria, and San Luis Obispo market, debuted a new set this week, but the station didn’t have time to celebrate.
Coverage of breaking news of the flooding and mud slides that hit the area took precedent.
“We put our new set on the air at 5 p.m. on Monday as it was just starting to rain,” said Kathleen Choal, KSBY’s general manager.
“We’ve been swamped with wall-to-wall coverage of the devastating mudslides and flooding in our market.”
Here are a couple examples of their coverage:
https://www.youtube.com/watch?time_continue=29&v=keYNebEmR4Y
Now, as to the new set. Here’s a time lapse video of the construction.
The new set was a collaboration between Devlin Design Group and KSBY. The station had limited space but lofty aspirations.
The result, a modular, technologically advanced, scenic storytelling environment created by maximizing the space and scale of the design elements.
The textures on the set reflect the beauty of the California coast. Stacked stones and a soft wave pattern appear throughout the design.
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