KPDX, Meredith’s MyNetworkTV affiliate in Portland, Ore., will rebrand itself to Fox 12 Plus on Feb. 12. The move will expand the brand of KPTV, Fox 12, the Fox affiliate there, also owned by Meredith. As part of the change, Fox 12 Plus will add news hours, expanding its weeknight 8 and 9 newscasts to […]
KPDX, Meredith’s MyNetworkTV affiliate in Portland, Ore., will rebrand itself to Fox 12 Plus on Feb. 12.
The move will expand the brand of KPTV, Fox 12, the Fox affiliate there, also owned by Meredith.
As part of the change, Fox 12 Plus will add news hours, expanding its weeknight 8 and 9 newscasts to seven days a week.
The station will also have weather breaks from the KPTV’s weather team.
Throughout the day, viewers will see short stories from popular Good Day Oregon segments, Andy’s Adventures and On the Go with Joe, that introduce viewers to exciting local happenings.
“This really gives us the ability to leverage the power of the number one brand in the market, FOX12, and expand it to a long-standing station in this community,” said Adrienne Roark, the stations’ general manager.
“We’re excited about Fox 12 Plus!”
Here’s a recent example of Andy’s Adventures and a Facebook graphic for On the Go with Joe:
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