It’s the future of television — the new ATSC 3.0 broadcast television standard, which delivers stunning 4K ultra high definition (UHD) video. And hundreds gathered to watch the Olympics at WRAL Raleigh, N.C., from Pyeongchang, South Korea in this new format, the first time the Next Gen TV standard was used to publicly show the benefits […]
It’s the future of television — the new ATSC 3.0 broadcast television standard, which delivers stunning 4K ultra high definition (UHD) video.
And hundreds gathered to watch the Olympics at WRAL Raleigh, N.C., from Pyeongchang, South Korea in this new format, the first time the Next Gen TV standard was used to publicly show the benefits and features of the ATSC 3.0 standard with an Olympic event.
The event was a partnership between Capitol Broadcasting’s NBC affil WRAL, NBCUniversal and the National Association of Broadcasters.
“We’re proud to work with our network, our technology partners and NAB to showcase ATSC 3.0 as the future of television,” said Jimmy Goodmon, Capitol Broadcasting’s president.
“Our company’s 80-year legacy is rooted in serving our community and using technology to innovate our coverage. Next Gen TV is the new frontier. We are excited about the possibilities.”
Click here to see more about this new technology from WRAL.
Here’s a video from WRAL’s website about the new technology being shared at the Olympics:
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