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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WDIV Named ‘Station Of The Year’ Again

For the fourth year in a row, the Michigan Association of Broadcasters has named WDIV its Station of the Year. WDIV is Detroit’s NBC affiliate owned by Graham Media Group. The station also won honors for broadcasting excellence in 14 categories — 11 best and 13 merit awards for Market 1.   “Receiving this prestigious award, […]

by Paul Greeley March 9, 2018 8:31 EST

For the fourth year in a row, the Michigan Association of Broadcasters has named WDIV its Station of the Year.

WDIV is Detroit’s NBC affiliate owned by Graham Media Group.

The station also won honors for broadcasting excellence in 14 categories — 11 best and 13 merit awards for Market 1.

Marla Drutz

 

“Receiving this prestigious award, once again, is just amazing and we are so grateful,”said Marla Drutz, WDIV’s general manager.

“It lets us know we’re doing what we’re supposed to be doing, which is getting important information out to our viewers and connecting with folks in our community along the way.”

The award:

Best Breaking News Story
Officers Shot & the Manhunt–Comprehensive coverage of the shooting of two Detroit police officers and the manhunt for the suspect.

Community Involvement
Ongoing commitment to opioid crisis, Help 4 Hurricane Relief, The School Project, and Gift of Warmth

Best Investigative Story
Dangerous Delivery— A mother forced to give birth in a dirty Macomb County jail cell after officials refused to take her to the hospital

Best Marketing Materials and Promos
Fireworks Best Seat in the House

Best Mini-Documentary or Series
Opioid Nation: An American Epidemic–Team coverage of the opioid crisis with a live phone bank manned by experts taking addiction questions

Best News Anchor
Kimberly Gill

Best News Reporter
Nick Monacelli


Best Newscast

Local 4 News at 11pm

Best Sports
Lions playoff hopes in Seattle

Here is the list of WDIV’s Merit Awards:

Breaking News: Severe Weather Alert: Record Wind Damage
Investigative Story: “Fail, Fail, Fail” –Local 4 Defender Karen Drew’s investigation exposed the Russell Industrial Center as a potentially dangerous building
Newscast: Local 4 News at 5 p.m. – May 1, 2017
News Anchor: Devin Scillian
News Special – “Failure in Flint: The Crisis Continues”
Weathercast: Local 4 News at 11 p.m. — August 17, 2017
News Reporter: Shawn Ley
Photojournalist: Norm Fairhurst
Marketing Materials & Promos: “Parade Magic”
Mini-Documentary or Series: “Dangerous Delivery”
Special Interest Programming: “Detroit: All In” – Bernie Smilovitz talks to the biggest names in sports
Sports: Bernie Smilovitz interviews Lions QB Matthew Stafford
Use of New Media: Webcast on rare condition preventing toddler from eating food

MAB’s Broadcast Excellence Awards recognize outstanding achievement in broadcasting by Michigan radio and television stations each year. The awards were announced Wednesday evening at the MAB’s annual Great Lakes Broadcasting Conference in Lansing.

Tags: advertising, branding, Detroit, Graham Media, journalism, local news, Market Share, marketing, Marla Drutz, Michigan Association of Broadcasters, NBC, news marketing, news promotion, TVNewsCheck, WDIV

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