Every March, TV stations affiliated with the network showing the NCAA basketball playoffs and championship games — this year it’s CBS — have some fun with basketball-related news promos. Earlier this week, Market Share showed one such promo from Sacramento, Calif. That prompted a note from Greg Shattuck, promotion manager at CBS O&O WWJ Detroit. “This […]
Every March, TV stations affiliated with the network showing the NCAA basketball playoffs and championship games — this year it’s CBS — have some fun with basketball-related news promos.
Earlier this week, Market Share showed one such promo from Sacramento, Calif. That prompted a note from Greg Shattuck, promotion manager at CBS O&O WWJ Detroit.
“This is a fun campaign we did with our CBS 62 First Forecast weather team, Karen Carter and April Moss, to take advantage and promote our March Madness programming,” said Shattuck.
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