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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KCRA Brings City Leaders Together To Quell Unrest

Stephon Clark, an unarmed man, was shot and killed by police in his grandmother’s back yard last week in Sacramento, Calif. Since then, the city has been the scene of protests and unrest. Last night,Hearst’s NBC affiliate KCRA brought community leaders together for an hour-long special to closely examine the events and explore paths to […]

by Paul Greeley March 30, 2018 7:47 EDT

Stephon Clark, an unarmed man, was shot and killed by police in his grandmother’s back yard last week in Sacramento, Calif.

Since then, the city has been the scene of protests and unrest.

Last night,Hearst’s NBC affiliate KCRA brought community leaders together for an hour-long special to closely examine the events and explore paths to peace and understanding.

“The police shooting death of Stephon Clark sparked an explosive reaction in Sacramento,” said Lori Waldon, KCRA’s news director.

“We wanted to go past the press conferences and the protests and drill down to understand how our leaders will move Sacramento forward. We produced an hour-long special to tackle the unanswered questions and the complicated issues, heightened by intense anger. This is a critical time and the city is at a crossroads.”

Here’s a clip from last night’s KCRA special.

Tags: advertising, branding, creative services directors, Facebook, Hearst, journalism, KCRA, local news, Lori Waldon, Market Share, marketing, NBC, news marketing, news promotion, Sacramento, Stephon Clark, TVNewsCheck

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