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PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare

WGN Brands Tuesday’s Cubs/White Sox Games

WGN, Tribune’s Chicago independent, is introducing Tuesday Night Baseball, as a way to brand the 22 Cubs and White Sox games the station airs this season. Here’s Tom Vodick, WGN’s co-creative director explaining the concept. “It all started with our programming manager looking at the possibility of scheduling several Tuesday night games during the season, […]

by Paul Greeley April 23, 2018 7:28 EDT

WGN, Tribune’s Chicago independent, is introducing Tuesday Night Baseball, as a way to brand the 22 Cubs and White Sox games the station airs this season.

Tom Vodick

Here’s Tom Vodick, WGN’s co-creative director explaining the concept.

“It all started with our programming manager looking at the possibility of scheduling several Tuesday night games during the season, which led to a final broadcast schedule worked out with the Cubs and White Sox of almost 22 straight weeks of Tuesday night baseball on WGN.

Ryan Johnson

“This being a unique hook for one of our baseball seasons, we in Creative Services then set out to sell it, and try to give it a little different vibe than our other baseball game promotion.

“With the help of a few fan viewing shots, a good song from one of our music production libraries and a new local voiceover talent for the game topicals, we think we succeeded in giving it a different feel. Have to credit Senior Sports Producer/Writer/Editor Ryan Johnson with the overall concept and execution.”

By the way, the music in the 30-second spot came from First Com music.

Tags: advertising, branding, Chicago, creative services, creative services directors, Cubs, First Com music, journalism, local news, Market Share, marketing, news marketing, news promotion, Senior Sports Producer/Writer/Editor Ryan Johnson, Tom Vodick, Tribune, Tuesday Night Baseball, TVNewsCheck, WGN, White Sox

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