On Valentine’s Day, 17 people at Marjory Stoneman Douglas High School in Parkland, Fla., were killed in a mass shoo0ting by a former student. Dozens more were injured. Since the shooting, WPTV, the Scripps NBC affiliate in nearby West Palm Beach, has spent considerable time covering the story. During three months of coverage, Alex Hagan, […]
Since the shooting, WPTV, the Scripps NBC affiliate in nearby West Palm Beach, has spent considerable time covering the story.
During three months of coverage, Alex Hagan, a WPTV reporter, talked to students, teachers and parents and began working on a longer-form special.
WPTV aired the special on May 23.
The launch effort began with promoting the video on-air during WPTV’s morning news, followed by a Facebook Live with Alex Hagan and the morning anchors.
“All of us at WPTV remain incredibly affected by the horrific events that took place at Stoneman Douglass High School on Feb. 14,” said Lloyd Bucher, WPTV’s general manager.
“It remains our mission to capture the stories and emotions of those most impacted by this massacre, and to honor the memories of the victims. Alex Hagan’s piece does just that. For that reason, we have chosen to distribute it on all platforms so as to reach our viewers at the time and place most convenient to them.”
“Because this project was something unique for us, we wanted to put every possible resource behind it to get the word out to our audiences,” said Eric Weiss, WPTV’s new media director.
“We developed an aggressive plan to use all of our platforms to promote the video, which we featured on OTT, our app and website, Facebook and YouTube.”