I follow quite a few TV stations on Facebook. I not only get story ideas for my Market Share blog, but it acts as a kind of a national news feed. There’s another car chase in California. I monitor the lava flow in Hawaii. And it snowed in the mountains of Montana. But depending on […]
But depending on whether I’m on Facebook on my cell phone or my laptop, the feed is radically different. Why is that? Isn’t it the same Facebook, my Facebook?
As a very unscientific experiment, I decided to see what would happen when I jumped back and forth between my laptop and my cellphone on Facebook.
I did this a couple days ago about 2 o’clock in the afternoon here in Philly. Whenever I went to Facebook on either device, I made sure to hit ‘Most Recent,” thinking that would “sync-up” the posts to make them more alike.
On my cellphone, there was an abundance of “feel-good” stories from local stations, random acts of kindness and people overcoming incredible odds to succeed.
Why is that? Does Facebook know I like these types of stories?
The following stories may have since gone viral, posted by other stations in their broadcast group:
WFAA Dallas — A non-verbal local high school senior with autism delivers a six-minute speech at graduation.
WBZ Boston — A businesswoman with Down syndrome employs worker with disabilities.
WTFV Nashville — A viewer generated video from the Nashville Zoo.
After a few minutes of following Facebook on my cell, I switched to Facebook on my laptop, and hit “Most Recent.”
None of the posts I was just seeing on Facebook on my cell were displayed.
Here’s one of the feel-good stories from my laptop.
WFXT Boston — A viewer captured a moose swimming under a waterfall.
So what does this mean for stations?
Does your station have a different strategy for handling your Facebook feed whether it’s on a cell or laptop?
Has Facebook’s role in your shop changed?
NOTE: At the upcoming PromaxBDA Station Summit later this month, there is a session about Facebook, Inside Facebook Journalism Project: 2018 Priorities for News and Video.
I’ll be sure to attend.