It’s Tuesday afternoon and 110 degrees poolside at The Mirage Resort in Las Vegas. As hot as it is, the water in the pool is quite refreshing and cool. As I look up at the impressive edifice of the Mirage hotel gleaming in the dry blue sunshine, giant size pictures of the Fab Four from […]
As hot as it is, the water in the pool is quite refreshing and cool.
As I look up at the impressive edifice of the Mirage hotel gleaming in the dry blue sunshine, giant size pictures of the Fab Four from their hippie days look down on me.
If the Beatles can endorse this place, I can feel at home here, too.
I just got in from a long flight from Philly to attend the annual PromaxBDA Station Summit. I’ll be here through the week writing articles about what I see, who I talk to, and what the sessions reveal.
I had a minor glitch checking in. The clerk asked me if I had told my bank I was leaving town. Like I’m on a first name basis with someone at my bank.
Just as it looked as if I might be turned away, my wife calls to tell me that she got a text from the bank about suspicious activity. Yes, I’m the suspicious activity.
The Mirage has been the setting for the yearly summit for quite a few years and I doubt that it will ever be anywhere else. Hotel rooms are around $100 before the add-on fees, which can quickly up the ante.
Families here on vacation in their swimsuits head to the pool, girls in bikinis and guys in Speedos, while us TV marketing types, dressed in business attire, head to meetings.
As a reporter for TVNewsCheck writing about the summit, my plans are to meet with syndicators tomorrow to see what’s new in their plans to market their shows.
Thursday, it’s all about the sessions that Promax has scheduled for their members.
Tonight, there’s any opening reception, which means free drinks and snacks, and a chance to connect with old friends.
Keep following Market Share all this week as I try to share the behind-the-scenes and the presentations as well.
NOTE: It’s always gratifying when attendees come up to me and say how much they enjoy reading Market Share. I never get tired of hearing that. After the Alex Trebek presentation, Harry Friedman, Jeopardy’s executive producer, told me he reads it every day. I was sure he had no idea who I was.
For other PromaxBDA Station Summit stories, click here.