Thanks to Jaws and then Discovery’s wildly popular Shark Week, we humans are fascinated by sharks, especially man-eaters, the bigger the better. And what better way to create awareness about your summer programming lineup than to tap into the hysteria around Shark Week with Shirk Week. A call to shirk your responsibilities. I love it. […]
Thanks to Jaws and then Discovery’s wildly popular Shark Week, we humans are fascinated by sharks, especially man-eaters, the bigger the better.
And what better way to create awareness about your summer programming lineup than to tap into the hysteria around Shark Week with Shirk Week.
A call to shirk your responsibilities. I love it. This is an idea I endorse 100%.
From July 22 to 28, it’s “Shirk Week” on NBCU’s Cozi TV diginet, which urges viewers to “shirk” their responsibilities — no chores, no errands and no work — and just enjoy a week of Cozi TV favorites.
Sleep in a bit and wake up to some laughs with Will & Grace and The Nanny, then shirk responsibilities in the afternoon with Murder, She Wrote; and finish off the night with the hilarious antics of Frasier.
Clever, memorable and catchy.
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