The NBC and MyNetworkTV affiliates in Sacramento joined the Red Cross in a day-long telethon.
“Our telethon provided an important way for our viewers to help in a direct and meaningful way,” said KCRA’s news director.
“When people call in and say that they wish they could give more, it really touches our hearts,” said a rep from the Red Cross.
Hearst-owned KCRA and KQCA, the NBC and MyNetworkTV affiliates in Sacramento, Calif., partnered with the Gold Country Region Chapter of the American Red Cross for a disaster relief drive yesterday that raised more than $700,000 to support people affected by the California wildfires.
Donations came in from thousands of callers and companies who generously gave money to help those in need.
The Carr Fire is the ninth most destructive in California history.
“When people call in and say that they wish they could give more, it really touches our hearts,” said Gary Strong, CEO Red Cross Gold Country Region.
“It is so gratifying and humbling to see how our local community comes out to support Red Cross efforts to help people in their time of need.”
KCRA and KQCA did live cut-ins throughout the day and had coverage during newscasts asking for donations.
“As our viewers watch these tragic images, they want to know how they can help,” said Lori Waldon, KCRA’s news director.
”Our telethon provided an important way for our viewers to help in a direct and meaningful way.”