Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.
And when the kids go back to school, the summer routine is over. Not just for the kids, but more importantly, for the parents.
You’ve got to get the kids up early, get them dressed and out the door to meet the school buses.
Here’s a back-to school promo from WHBQ, the Cox-owned Fox affiliate in Memphis.
KLRT, Mission’s Fox affiliate in Little Rock, Ark., has a new member of its morning news team. A common challenge for creative services is to introduce new talent into the market. I always say, the name, the place, the face. In this spot, shot at what looks like a food court, they manage to get Ashlei King’s name mentioned a half dozen times. They can’t like her if they don’t know her name.
KNXV, the Scripps-owned ABC affil in Phoenix, also has a new member of their morning news team, Kaley O’Kelley. But she’s not new to the market, apparently having once worked at KNXV. In this spot, the producer went with a very stylized, graphic open to the spot, transitioning into a sit down interview.
In this spot by WKMG, Orlando’s CBS affiliate owned by Graham Media, morning news anchor Justin Warmoth admits that he’s going nowhere; that is, he’s sticking it out.
Warmoth is from Central Florida and that’s the point of the spot.
NOTE: In 1998, WKMG changed their call letters to honor the publisher of the Washington Post, Katharine M. Graham. Graham was portrayed by Meryl Streep in the movie, The Post.
This spot from WMAR, the Scripps ABC in Baltimore, shows that WMAR is now on Amazon’s Alexa. In the spot, when a viewer asks Alexa to turn on the news, Christian Schaffer, WMAR’s morning news anchor, pops out of a TV set on a kitchen counter to instruct the viewer how to command Alexa to find WMAR.
KIRO, the Cox CBS in Seattle, is celebrating 60 years on the air. Stories that matter, depth and perspective, and pinpoint forecasts, but not much emotion.
Have you ever wondered how news is promoted in other parts of the world, like Australia? Turns out, not much differently than here.
Here’s a spot from BBC Australia where the morning news team speaks directly to viewers.
NOTE: In the late 1980s, I used a similar concept when wrote this spot that welcomed Joan Lunden back to Good Morning America after having a baby.
Here are a couple of oldies but goodies.