All this week, a team of WHO sports and weather anchors are traveling in a plush RV through Iowa to tailgate with college football fans ahead of the Iowa-Iowa State football rivalry. “We never know quite what to expect, which is part of the fun,” says Keith Murphy, WHO’s sports director.
Known as the CY-Hawk rivalry, named after the teams’ mascots, Cy the Cardinal and Herky the Hawk, a trophy by that name is given to the winner each year.
CyHawk week means players get a little more amped up. T-minus 5 days. Hawkeye players are ready.
Posted by SoundOFF Nation on Tuesday, September 4, 2018Brand Connections
To celebrate, WHO, Tribune’s NBC affiliate in Des Moines, has been hitting the road in a luxurious RV all this week, visiting five Iowa towns en route to the game in Iowa City, 125 miles east of Des Moines.
Iowans can watch WHO RVTV coverage live all week long at 4, 5, 6, & 10 p.m.
“We never know quite what to expect, which is part of the fun,” says Keith Murphy, WHO’s sports director. “But one thing we can always count on is great Iowa hospitality. RVTV could only work in Iowa where these communities know how to roll out the welcome mat. All fans pick a side in the Cy-Hawk rivalry, but they also remind us we’re all Iowans first. It’s a great experience.”
Click here to see more video examples of WHO’s coverage along the way.