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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WTAE Feeds The Hungry On Its 60th Anniversary

To celebrate the station’s 60th anniversary, WTAE chose to draw attention to Pittsburgh’s hungry with an all-day telethon to collect food for the Greater Pittsburgh Community Food Bank. “In our minds the only way to truly honor our 60-year relationship with the Pittsburgh community was to give back,” said Charles W. Wolfertz, WTAE’s general manager.

by Paul Greeley September 11, 2018 10:33 GMT+0000

WTAE, Pittsburgh’s ABC affiliate owned by Hearst, is celebrating its 60th broadcasting anniversary by serving the hungry in its communities.

Throughout the day tomorrow, Sept. 12, WTAE is televising Project Hunger: Day of Giving, two days prior to the station’s 60th anniversary.

Project Hunger: Day of Giving started in January 2018 to bring awareness to food insecurity issues in local neighborhoods.

Beginning at 5 in the morning and continuing through 6:30 p.m., the Project Hunger: Day of Giving telethon will be broadcast during segments of newscasts and in breaks throughout regularly scheduled programming.

All proceeds benefit the Greater Pittsburgh Community Food Bank.

Lisa Scales

“More than 325,000 people in southwestern Pennsylvania are food insecure, said Lisa Scales, CEO of the Greater Pittsburgh Community Food Bank.

“Local parents struggle to feed their families, while working two or three jobs. Our senior citizens are choosing between paying for medicine or buying food. Our mission is to eliminate hunger and we couldn’t ask for a better partner that WTAE Channel 4.”

Charles W. Wolfertz

“In our minds the only way to truly honor our 60-year relationship with the Pittsburgh community was to give back,” said Charles W. Wolfertz, WTAE’s general manager.

“We want to shine the spotlight on a real need in our community and how our partners at Greater Pittsburgh Community Food Bank strive to connect wholesome food with those who need it.”

Tags: ABC, advertising, branding, Charles W. Wolfertz, Greater Pittsburgh Community Food Bank, Hearst, journalism, Lisa Scales, local news, Market Share, marketing, news marketing, news promotion, Pittsburgh, Project Hunger: Day of Giving, TVNewsCheck, WTAE

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