More than 1,000 individual donations totaling more than $122,000 were raised in a 13-hour telethon held by WGHP High Point, N.C., to help victims of Hurricane Florence. “The Salvation Army is extremely blessed by our generous community and great partners like WGHP who helped us accomplish an amazing goal today,” said Captain Matt Hedgren of the Salvation Army.
WGHP, the Fox affiliate owned by Tribune serving the Greensboro-High Point, N.C., market, held an in-studio telethon yesterday raising more than $122,000 to help deliver aid to those affected by Hurricane Florence.
The 13-hour in-studio telethon was staffed by Salvation Army volunteers, WGHP staff members and numerous community leaders.
All money pledged via the phone bank will be processed through the Salvation Army’s national headquarters and 100% of the funds raised will be used to deliver aid.
“On the coast, we are working with people who are dealing with some of the most difficult moments of their lives, but because of people like you, there is hope,” said Captain Matt Hedgren of the Salvation Army of Greensboro.
WGHP also engaged its more than 775,000 Facebook fans to spread the message on social media.
“$122,000 is an incredible sum of money, and truly speaks to the unmatched generosity of the people of the Triad. But make no mistake, this will be a long-term recovery effort. I encourage everyone to visit salvationarmycarolinas.org to do what they can to help,” said Jim Himes, WGHP’s general manager.