New image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.
Especially when it’s in their own voice. Here are a couple of viewer testimonials from WSOC, Cox’s ABC affiliate in Charlotte, N.C.
Listen how the lady in this first spot reels off the names of talent and where they were covering Hurricane Florence. This is powerful and persuasive. I would make sure you are made aware of every positive phone call, email and Facebook post and harvest them into a continuous testimonial news campaign.
I live in Pennsylvania. Here, We Are Penn State, is everywhere. Perhaps Penn State wasn’t the first institution or business to use that line as a positioning statement, but whenever I hear it, I think of Penn State. Click here to read more about the origin of the We Are Penn State phrase.
Here are a couple spots from the We Are Milwaukee campaign being used by WTMJ, the Scripps NBC affiliate in Milwaukee.
Is the reputation of local TV news suffering from the attacks on the media as being fake news? Here’s a spot from WFTV, Cox’s ABC affiliate in Orlando, that defines its mission of truth and trust.
Nearly every station faces the challenge of how to promote a new anchor into the market.
Here’s an interesting approach that WKMG, Orlando’s CBS affiliate owned by Graham Media, took for Kirstin O’Connor, the station’s new morning anchor. (The call letters for WKMG, by the way, were changed in 1998 to honor Katharine M. Graham, publisher of the Washington Post).
Some TV stations are celebrating their 70th anniversary of being on the air. Quite a milestone.
It gives the people who work at these stations, and the viewers, a chance to look back at what’s happened in the market over all those years. It reminds viewers of the longevity of your station’s news coverage, as being an important chronicler of events there. Through all the changes that have happened in all those years, your station’s news coverage comes across as a permanent fixture in their lives.
Local TV news is, in many respects, the historian of a city or town.
Here are some 70th anniversary promos for WSB, Cox’s ABC affiliate in Atlanta.