WXIX partnered with Cincinnati Bell and the Cincinnati Chapter of the American Red Cross to raise more than $45,000 for Hurricane Michael relief. “While watching the unfolding story of Hurricane Michael,” said WXIX’s general manager, “it became clear FOX19 NOW needed to become involved and send help to those suffering after the storm’s devastation. That’s when we decided to produce all-day coverage to support rescuers and victims of the disaster.”
On Monday, October 15, Raycom’s WXIX Cincinnati, Cincinnati Bell and the Cincinnati Chapter of the American Red Cross partnered on a day-long telethon to raise funds in support of Hurricane Michael recovery efforts.
During its 4:30 to 11 a.m. news block, 4 p.m., 6:30 p.m., 10 and 11 p.m. newscasts, the Fox affiliate aired cut-ins from Cincinnati Bell’s headquarters.
Viewers were updated on the most pressing needs of those living in the stricken area, and how they could help support those hit hard by the record-breaking storm.
The station aired crawls and cut-ins during its non-news programming throughout the day as well. After 19 hours of coverage, and hundreds of phone calls, more than $45,000 was collected for recovery efforts.
“We’re grateful to our partners at Cincinnati Bell and the Red Cross for their support in helping get this effort up and running in just few hours,” said Debbie Bush, WXIX’s general manager. “They were key to the fundraising success.”