South Florida’s lifestyle — the warm weather, the beaches, the water, the wetlands — are threatened by algae and development. So WPTV West Palm Beach is beginning a year-long campaign to bring awareness to the crisis. “It is our hope that we shed some light as to not just what is happening to our environment, but why and how things are occurring,” said the station’s general manager
Much of South Florida’s growth and tourism is due to the climate, the water and outdoors.
WPTV’s Protecting Paradise goal is to bring awareness and focus intently on the condition, the quality, and the future health of the environment.
WPTV’s Protecting Paradise kicks off tonight at 7 with a half-hour special.
Following the launch, you’ll see multiple stories per week related to the topic on air as well as the station’s website and social media pages.
Reports will shed light on immediate issues like the recent Red Tide outbreak and the Blue Green Algae crisis, as well as long-term challenges like growth and development that may negatively impact South Florida’s natural areas and waterways.
An advisory panel made up of environmentalists, conservationists, officials from various public agencies, health professionals, scientists and industry representatives will be collaborating with the station during this important project.
“So much of our tourism, lifestyle and economy are dependent on environmental issues,” said Lloyd Bucher, WPTV’s general manager.
“Our viewers are asking for a more comprehensive look into this topic, and it’s our obligation to meet this need. It is our hope that we shed some light as to not just what is happening to our environment, but why and how things are occurring. It remains Scripps’ mission to give light and the people will find their own way. We hope Protecting Paradise does just that.”