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PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare

2 Million Cows Can Watch TV

More vintage TV news print ads sent by local TV stations, including one promoting a new tower capable of reaching 2 million cows. “I laughed when I read your article about old TV newspaper ads. My how times have changed!”

by Paul Greeley November 9, 2018 12:43 EST

In a Market Share column from last week, TV News Print Ads From Days Gone By, we shared some old print ads from yesteryear.

That prompted a few stations to dig deep and come up with a few print ads of their own.

Andrew Felix, creative services director for WEAU, Gray’s NBC in Eau Claire, Wis., sent along this ad which boasts that with its new tower, the station can now be seen by more than 2 million cows, as well as a couple hundred thousand families.

Felix said, “Both ads would be in the late ’50s or very early ’60s. The tower ad was for our 1,000-foot tower which was built in ’56 but replaced by a 2,000-foott tower in ’66.”

Don’t laugh, as in some places, cows are more productive when they watch TV.

Cathy Crecelius, the director of promotion and public affairs at WPSD, the NBC affiliate in Paducah, Ky., sent along the ad below.

“I laughed when I read your article about old TV newspaper ads. This is a TV Guide ad from 1979. My how times have changed!”

Tags: advertising, Andrew Felix, branding, Cathy Crecelius, creative services directors, Eau Claire, Gray, journalism, local news, Market Share, marketing, NBC, news promotion, Paducah, TVNewsCheck, WEAU, WPSD

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