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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KCRA Helps Raise $1.2 Million For Wildfire Victims

A devastating wildfire burning in California has claimed 42 lives, making it the deadliest in the state’s history. KCRA and KQCA held a disaster relief drive that raised more than $1,250,000 to support people impacted by the wildfires. “The devastation from the Butte County wildfire is just staggering,” said Lori Waldon, KCRA’s news director. “Most likely it will get worse.”

by Paul Greeley November 14, 2018 1:13 EST

KCRA and KQCA partnered with the Gold Country Region Chapter of the American Red Cross on a disaster relief drive that raised more than $1,250,000 to support people impacted by the devastating wildfires in California.

A fire burning in Butte County has claimed 42 lives, making it the deadliest in California history. The fire has charred 125,000 acres and about 52,000 people were forced to evacuate their homes.

KCRA and KQCA, the NBC and MyNetworkTV affiliates, respectively, in Sacramento owned by Hearst, did live cut-ins throughout the day and had coverage during newscasts asking for donations. The funds raised will benefit those in areas impacted by the California Wildfires.

Lori Waldon

“The devastation from the Butte County wildfire is just staggering,” said Lori Waldon, KCRA’s news director.

“Most likely it will get worse. Our hearts go out to those who lost their homes, property and most sadly, to those who lost loved ones. Our viewers were just as heartbroken and they responded immediately. All day long, our phones lines were ringing off the hook. A big thank you to our viewers who reached out to help those in need.”

Tags: advertising, branding, Facebook, Gold Country Region Chapter of the American Red Cross, Hearst, journalism, KCRA, KQCA, local news, Lori Waldon, Market Share, marketing, MyNetworkTV, NBC, news marketing, news promotion, Sacramento, TVNewsCheck, wildfires in California

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