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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

2,321 Turkeys Set Record For WAPT

WAPT, Hearst’s ABC affiliate in Jackson, Mississippi continued its annual Turkey Drive tradition with record numbers this year. “Mississippi has long been known as one of the most generous states in the nation,” said Mike Neelly, WAPT’s general manager. “When our neighbors need help, we step up to the challenge, and that’s exactly what we saw with this year’s Turkey Drive.”

by Paul Greeley November 28, 2018 12:35 GMT+0000

WAPT, Hearst’s ABC affiliate in Jackson, Miss., collected 2,321 whole turkeys and more than $2,260 in cash donations on Thursday, Nov. 15, during its annual Turkey Drive.

The donations surpassed the previous all-time station record set last year.

Throughout the day, total donations were tallied and displayed live via special crawl on WAPT and its MeTV subchannel, and a special schedule of live coverage ran throughout the day between normal programming, updating viewers on the Turkey Drive’s progress.

Our 7th annual WAPT Turkey Drive 16 is underway! We are in the Kroger parking lot off of I-55. Stop by and donate turkeys! We can’t wait to see you.

Posted by 16 WAPT News on Thursday, November 15, 2018

 

Mike Neelly

All donations received go to benefit the Mississippi Food Network and will be distributed to families in need this holiday season.

“The season of giving doesn’t end here,” said Mike Neelly, WAPT’s general manager.

“When our neighbors need help, we step up to the challenge, and that’s exactly what we saw with this year’s Turkey Drive. Let’s continue to show the world that despite our differences, Mississippians care about their neighbors, now more than ever.”

 

Turkey Drive 16

Turkey Drive 16: We're taking your turkey donations until 7 p.m. at three area Kroger stores: http://bit.ly/2OLqh2t#TurkeyDrive16

Posted by 16 WAPT News on Thursday, November 15, 2018

Tags: ABC, advertising, branding, Facebook, Hearst, Jackson, Market Share, marketing, Mike Neelly, Mississippi Food Network, news marketing, news promotion, TVNewsCheck, WAPT

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