Fox’s WTVT won first place in the Large Market category in TVNewsCheck’s inaugural Social Media Excellence Awards. Its news director reveals how the station uses the natural beauty of the area to heighten engagement with its users.
WTVT, the Fox O&O in Tampa, Florida, won first place in the large market category by focusing on unique Florida features, call to action stories and an engaging weatherman.
John Hoffman, WTVT’s news director, said the #WeLiveHere Facebook series is one area that seems to get high engagement with the station’s local users.
Well this is something you don't see everyday! A Radio Flyer that can go 90 miles an hour, cruising down the road in Lakeland! #LittleRedWagon #NotSoLittle STORY: http://bit.ly/2y6Yaa5Brand Connections
Posted by FOX 13 News – Tampa Bay on Tuesday, September 26, 2017
Click here to read more specifics from Hoffman about how WTVT is generating high engagement on its Facebook page.
The Social Media Excellence Awards will be presented on Dec. 10 at TVNewsCheck’s NewsTECHForum.
Winners were selected by a panel of judges from an initial pool of nominees culled from Social News Desk’s live database of 12,000 local news Facebook pages.
Social News Desk calculated 15 million posts by those pages and identified those with the highest engagement per post as nominees in the awards’ four categories.
After accepting their awards, winners will participate in a panel discussion moderated by Kim Wilson, president and founder of Social News Desk.
To register for NewsTECHForum, click here.