As ubiquitous as news promos are when we watch TV, imagine the volume the rest of the world sees. How does a news promo from say, Australia, stack up against a good old American one? You decide. Better, the same, or off the mark?
When you’re a writer/producer/editor or manager creating TV news promotion here in America, you tend to think of it as strictly an American affair.
Whether you work for one of the national network news programs or a local TV station, know that someone in some corner of the globe is toiling away in a dimly-lit edit room, creating an ad to promote the news 24 hours of every day.
We see how U.S. stations and the networks promote their news, but how is it done in other English-language countries like England or Australia?
NOTE: Got any news promos you want to share? Email me at firstname.lastname@example.org.
Here’s a promo from Canadian TV, CTV in Montreal that promotes their 6pm newscast.
In October, Canada passed legalized recreational use of marijuana by adults. Here’s a tune-in promo from CTV in Vancouver questioning pot peddlers on the street.
Just like here in America, there are news ratings in Australia. And just like here in America, there are proof-of-performance promos touting ratings wins. Gold Coast is a city about an hour south of Brisbane.
Here’s a special report promo from SKY News in England promoting recycling material that never gets recycled.
Here’s a 90-second music image news promo from 7 News in Australia that promotes the news service as “Everywhere.” I love the music which is from the artist, Go Comet! The images are just clips from the news. Not unlike some American TV news ads.
Here’s another 90-second music image news promo from Australia, this time from the Australian Broadcasting Corp., or ABC TV, which according to Wikipedia, is Australia’s national broadcaster “principally funded by direct grants from the Australian government, but is expressly independent of government and politics.”
Sounds like America’s Public Broadcasting Service. The song, I Am Australian, is from an Australian pop group, The Seekers.
Yet another 90-second music image news promo from the Australian Broadcasting Corp. This one combines news clips, reporter standups and just beautiful shots of Australia uder the song, These Are the Moments.
This is a recently launched 90-second promo for Seven Melbourne, featuring station personalities singing You’re In My Heart.
Apparently, the idea of “fake news” has hit England. So in a world of speculation, opinion and untruths, your most reliable source of news is the Sky News app, according to this promo.
Just like here in the States, news anchors are an important component of news promotion around the world. Here’s a 60-second spot from Nine News Melbourne featuring one of its anchors. “Real people, real stories, real news, experience you can trust” — what better way to promote your news than sitting down with the anchor and have him tell you about it.
Using staged shots and news clips, this Nine News Brisbane 60-second spot captures the fast-paced process of news reporting. This kind of news promo has been done many times in the U.S. by both local TV news promotion or the networks.
Another news clip-based promo from Sky News in Australia. Apparently, President Trump makes news there, although maybe not in a flattering way.
Watching this spot might make you think it’s about a cooking show. But this SKY News high concept spot is trying to make a dry subject more appetizing.
And from the BBC in England, comes this cheeky, whimsical, promo to the tune of Love and Marriage. I won’t spoil what they’re promoting.