What’s New For ‘Market Share’ in 2019? You Tell Me

Who reads Market Share? Everyone in the television industry, from broadcast company CEOs to station general managers, news directors and staff, sales people, creative services directors, writers, producers and editors.

In March of 2019, TVNewsCheck’s Market Share blog will celebrate five years of daily news, views and opinions for and about TV marketers. That’s more than 2,000 articles, including almost 100 under the Social Scorecard umbrella, which highlights the leading media outlet on Facebook in any given market.

So I thought I’d take this opportunity to come up for air, look around, and take a temperature of the room.

Some of you know me and have been long-time readers. But many of you may be new to the column, and maybe wondering why me?

I believe I am uniquely qualified to champion the work of TV news and its marketing.

I believe in the business of local television, its news, programming and advertising. I respect the people who work there, and the content they create. For the most part, the majority of them are in it for the right reasons, to serve their communities.

I’ve been working in local television since 1986. I started as the sole writer at an ad agency that specialized in media marketing. In addition to network news and owned and operated TV stations, our clients also included radio stations and newspapers.

From there, I worked directly withinTV stations, first as a writer/producer, then moved up into management until eventually being the first VP of marketing for Nexstar Broadcasting.

I estimate I’ve worked inside as many as 50 or more TV newsrooms across the country, in markets small, medium and large.

I know I’ve written more than 1,000 TV news promos.

I admit I’m addicted to the juice that is local TV news and its marketing. I still dream I’m back in local TV. Sometimes, it’s a nightmare, for example, like the GM wanting to know why I haven’t put any new promos on the air in six months.

I mentioned that there have been more than 2,000 Market Share columns. And all of them are available for you to read by clicking here.

Or if you go to TVNewsCheck.com, and scroll down the right side until you see the Market Share section, click on the Market Share banner above the story.

TVNewsCheck recently went to a new, secure, redesigned look a few months ago.

I think it looks fantastic. But in doing so, articles prior to 2017 may have lost some media — pictures, video examples, etc.

And going forward, since TVNewsCheck is now a secure website, I am restricted to using only videos that are posted on YouTube, Vimeo or Facebook. I can no longer embed videos from TV station websites.

Speaking of going forward, the blog will continue to profile the challenges TV marketing departments face and how they respond creatively.

What kind of stories am I looking for?

Stories that celebrate the success and accomplishments of local TV news or programming and its marketing.

Examples of outstanding news coverage, award winning work, news ratings growth, milestones, new hires, social media innovations and commercials produced by stations for advertisers, just to name a few.

How do I know what to write about? You tell me in a press release and I follow up. Or you contact me directly through email or the phone. Of course, some stories I dig up myself.

What we do is interesting, I just want to share it all. But what topics do you think need more coverage? Let me know.

To get regular updates from Market Share via email, sign up for TVNewsCheck’s AM and PM e-newsletters.

And don’t forget to follow me on Twitter: @TVMarketShare or follow us on Facebook.

My phone number (817-578-6324) and email (paul@newschemkmedia.com) are always listed at the top of every column. I’m not hard to find.

2019 is going to be an exciting year, let share it together.