A new set that resembles a trendy downtown apartment that’s been converted from industrial space is now the workplace for the newscasts at WDAF in Kansas City. “What we ended up with is a mix of old and new, gritty and modern; just like KC,” said Danielle Ray, creative services director.
“The entire room is filled with texture; brick, cement, glass, reclaimed wood, metal and even fire,” said Danielle Ray.
OK, it’s a fake fire, but not many news sets have a fireplace.
Ray is the creative services director for WDAF, Tribune’s Fox affiliate in Kansas City, which just launched a new set and graphics package in early January.
“It’s entirely original, a new and novel look,” said Marshall Hites, Tribunes’ SVP of marketing and creative services. Hites oversees creative services for all the Tribune stations across the country.
The graphics were designed in-house at Tribune, and the set was built and installed by Broadcast Design International (BDI), which worked closely with the design team at Tribune.
“When we started this project in February of 2018, our top priority was making this set feel like it was part of Kansas City,” said Ray in a LinkedIn post.
“What we ended up with is a mix of old and new, gritty and modern; just like KC. We worked with Broadcast Design International on this project and we couldn’t be more thrilled with the results.”
“From BDI’s team to the incredible crew here at Fox4, projects like this only go this well when you have a great group of people to work with and a great corporate team backing you. THANK YOU to Marshall Hites, Hank Hunderman and the entire Tribune Media team who made this project possible,” said Ray.
Here’s a video taking a look back at the station’s news sets through the years.
Here are three fresh news image promos that feature the new set and graphics.