Chicago’s WMAQ positions its news chopper, Sky 5, as above it all. Here are a couple new promos. Diane Hannes, the station’s VP of creative services, sent these along inspired by the Market Share two-part series, Marketing Local TV News Choppers.
Some new promos from WMAQ, NBC’s Chicago O&O, position its news chopper, Sky 5, as above it all. Clever turn of phrase.
Diane Hannes, WMAQ’s VP of creative services, sent me a couple new spots for Sky 5, inspired somewhat, by the recent columns, Marketing Local TV News Choppers.
Click here to read Part 1 of Marketing Local TV News Choppers.
Click here to read Part 2 of Marketing Local TV News Choppers.
I was enjoying your 2-part discussion of helicopter news coverage and promotion. I just wanted to put this on your radar in case you have a “part 3” in the works.
Chicago’s NBC/Telemundo duopoly has put a HUGE investment in our news coverage from the air. With such a big metro area to cover, we believe it’s necessary to have the most state-of-the-art resources.
In addition to highlighting Sky 5’s clear advantages over the competition, our promos are specifically crafted to showcase the wide variety of urgent events captured by our helicopter.
Our Sky 5 pilots, reporters and photographers are second to none.
Whether it’s edge-of-your-seat action, saving drivers time on the roads or keeping an eye on the biggest stories in the city and suburbs, Sky 5’s above it all — only on NBC 5 News!