WAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
Here’s the inspiration behind the new campaign from Brett Kenyon, WAPT’s creative services director. Lisa Malay is the voice-over artist.
At the core of our brand “The One To Watch” is our promise to provide coverage that’s Exciting, Urgent, and Unique, and the goal of all our promo campaigns is to help our viewers understand exactly what that looks like.
We want them to understand that we’re “The One To Watch” because if they aren’t watching, they’re definitely going to miss something.
We just finished our new WAPT building in August, and the words EXCITING, URGENT, and UNIQUE literally plaster the walls.
It’s what we strive to communicate from every department in the building — from our promo campaigns to our on-air products to our sales presentations.
And from someone who works right in the middle of all that, I can safely say that the approach makes my job dynamic, engaging, and a whole lot of fun.