WISC Unveils ‘Future Of News’ Set By Devlin Design

WISC, the dual CBS/MyNetworkTV affiliate in Madison, Wis., owned by Morgan Murphy Media, wanted Devlin Design Group to consider the future of news broadcasting when it came to designing the station’s new set.

The design needed to showcase technology, increase production values, spotlight talent and reflect the vibrant Madison capitol city community.

The design needed not only tech, but also flexibility, depth and character, allowing WISC to create a more dynamic way to tell stories.

The focus is on talent, given them a main news area with a view into the newsroom, a working weather area for frequent extreme weather events and a place for interviews.

“With the new design, our talent and viewers are now able to engage deeper with our story content,” said Colin Benedict, Morgan Murphy Media’s VP of news.

“We know our viewers and users are incredibly busy and time is their most valuable resource. They count on us to alert them when it’s important and provide the depth and context on critical local issues.”

Madison has a nickname, Four Lakes City. This moniker is represented by an abstract angular water pattern displayed in the RGB LED color-changing backlit walls.

Weathered wood, a nod to the rural areas, adds warmth to the design. An abstract capitol dome is represented in the etched glass surrounding the working weather room.

“News 3 Now and channel3000.com are the most technologically advanced breaking and local news team in the area and these changes will enhance the level of journalism we deliver every day,” said Tom Keeler, WISC’s general manager.

“By using technology in creative ways, it allows the team at WISC to really be in touch with their viewers through enhanced storytelling,” said said Kartik Dakshinamoorthy, Devlin Design’s VP scenic design.

“We are happy to partner with them on this set design project with an eye on the future.”