Great Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Stephen Arnold Music has released a new morning news music image campaign that brings a cost-effective marketing toolkit to stations.
Great Way To Wake Up, the latest in a series of market-exclusive music branding packages, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Great Way to Wake Up blends a bouncy, contemporary, pop feel with a touch of soul.
The package was initially developed in collaboration with WSYX, Sinclair’s ABC affiliate in Columbus, Ohio.
“The right morning news promotion can make a significant difference to local stations,” says Chad Cook, VP, creative for Stephen Arnold Music.
“Our morning image campaigns have consistently helped to increase viewership and audience engagement in the markets where they’re deployed.
Great Way to Wake Up puts a fresh spin on the concept, reinventing morning news promotion yet again with music, lyrics and a performance that stands out during the most competitive part of the day.”
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