WJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
Ten years ago, the 5-year-old girl vanished from her bed while sleeping right next to her little brother.
Hundreds searched for her, but she was never found.
WJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts, HaLeigh Cummings: Into Thin Air, will generate new leads.
“Ten years ago this story captivated North Florida as details emerged after HaLeigh’s disappearance,” said Bob Ellis, WJXT’s general manager.
“A decade later, there’s still more to learn about what happened.”
Sherry Carpenter, WJXT’s creative services director, said while the television special reports airing on WJTX are about 3 minutes, the podcasts are more in-depth and run about 22 minutes.
“We thought it was powerful content,” said Carpenter.
Garrett Pelican, WJXT’s digital executive producer, said the podcasts gives the station “an opportunity to reach people on their own terms, because on a daily basis, our biggest source of traffic is mobile devices. That’s where most of our audience is coming from, so our desire is to reach the audience where they are.”
Pelican said the goal of the special reports and the podcasts are “to bring some attention to this case because it’s still unsolved. The hope is somebody will have some helpful information and come forward.”
Viewers and podcast listeners can call 1-888-277-TIPS and could be eligible for a $15,000 reward.