Nebraska Broadcasters Kick Off Flood Relief Efforts

The Nebraska Broadcasters Association has made a $20,000 donation to the local chapter of the American Red Cross to aid the victims of the historic flooding impacting Nebraska and western Iowa.

The donation kicks off Friday’s statewide #NebraskaStrong Drive for Flood Relief.

The statewide #NebraskaStrong Drive for Flood Relief involves NBA member radio and TV stations asking their audiences to donate to the American Red Cross to aid the ongoing recovery efforts.

“We’re asking every NBA member station across Nebraska to promote the Red Cross phone number to facilitate donations,” said Jim Timm, NBA’s president.

“The phone bank will be open from 5 a.m. through 11 p.m. on Friday. We expect very high call volume and ask callers to be patient.”

Timm also acknowledged the recent efforts of countless NBA member stations and their personnel since the risk of flooding first became evident last week.

“This is what local broadcasters do. News, weather, road closures, shelters — we work with law enforcement and other government agencies to update the public no matter the time of day.  A number of member stations have collected water, clothing, toiletries, cleanup supplies and more.  The response to calls for helping others in need has been overwhelming.”