“Through outstanding content and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Scott Altus, KOMO’s creative services director.
Scott Altus, KOMO’s creative services director, said the station’s documentary on Seattle’s homeless crisis, Seattle is Dying, has gone viral. It originally aired on March 16 and again this past Saturday.
KOMO is Sinclair’s ABC affiliate in Seattle.
“Through outstanding content from Eric Johnson, KOMO’s anchor/reporter and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Altus.
Total Video Plays/Impressions as of Monday, 3/25:
Broadcast TV (165,737) +
KOMNEWS.com Video Plays (1,042,861) +
KOMO Main Page Facebook (571,000) +
Eric Johnson Facebook (1,760,000)
“We’ve been featured in newspapers from Anchorage to Portland and beyond,” said Altus.
“From national cable news outlets to leading political blogs, thousands are weighing in on what we’ve exposed here in Seattle. For sure not everyone likes our coverage, but most are wondering, ‘How is this tragedy happening?’”
“Our report sparked hearings in the State Capitol and questions in the Seattle City Council, as well as community meetings in towns around the market. From the Governor, to Seattle’s Mayor, to neighbors in coffee shops, the state is still talking about, Seattle is Dying.”
NOTE: Click on any of the links below to read the articles referenced by Altus:
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