WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.
WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods. Here’s a custom Black-ish spot to set WSFL’s Monday through Friday syndicated run of the show apart from the first-run, network broadcast.
“The spot combined with a strategic outside media mix of OOH [out of home], radio with custom radio contesting, cable and heavy digital/social promotion resulted in major growth in the time period,” said Ardis Gonzalez Leon.
Here’s an example of one custom OOH promo that was shown in a mall, and below is an example of it on display at the mall.
According to Gonzalez Leon, Black-ish grew the time period 100% at 7 p.m. and 150% at 7:30, year-to-year over last February and remained consistent book to book in March.
The Goldbergs grew their time period 100% at 6 p.m. and 150% at 6:30 – delivering a strong lead-in for Black-ish.
“Our creative services team produced a custom ‘Feel the ’80s Love’ campaign for the entire month of February,” said Gonzalez Leon.
And in latenight, Seinfeld showed great gains, growing 50% at 11 p.m. and 100% at 11:30, according to Gonzalez Leon.
“Our team created, ‘Superheroes of Late Night’, capitalizing on the wild popularity of The CW’s superhero show, merging the two genres together for one SUPER promo,” said Gonzalez Leon.