The stations will be hosting a phone bank, encouraging viewer participation, and again partnering with the Safeway Foundation for a donation drive. “Having the combination of a fantastic partner like Safeway and a community who rallies behind noble causes, I am confident we will see another successful year for the Support the Shield campaign,” said Joan Barrett, KDVR’s general manager.
This is the second year for the Support the Shield campaign which raised more than $680,000 from across Colorado.
The stations will be hosting a phone bank, encouraging viewer participation and again partnering with the Safeway Foundation for a donation drive.
At each of the 100 Safeway locations across Colorado, viewers will be able to donate at checkout. The stations will host a phone bank on Monday staffed by Denver police officers and on-air anchors and reporters will participate in celebrity bagging at their local Safeway stores on Wednesday, April 17.
“Last year’s campaign was a tremendous success and we look forward to taking it to the next level by adding more protection for our officers and support to the families who have lost an officer in the line of duty,” said Todd Broderick, Albertsons/Safeway Denver Division president.
“What our community was able to do during last year’s Support the Shield campaign reflects the respect and support we have for our members of law enforcement,” said Joan Barrett, KDVR’s general manager.
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