KBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.
It’s a joint effort between the station’s news department and creative services department.
The Northland area had been inundated with torrential summer storms that left their mark with devastating flooding and ripped up roads. Experts say what Duluth experienced is becoming more common.
Our New Weather takes an in-depth look at the science behind these extreme weather events and what’s to come.
“It’s one thing to be able to provide daily weather forecasts and produce news stories on the impact of the weather,” said Kevin Jacobsen, KBJR’s news director. “Here, our team had an opportunity to dig deeper into the science of recent extreme weather events and potentially help save lives in the process.”
“We take weather seriously at KBJR 6,” said Adam Clark, KBJR’s chief meteorologist, “and this special is a product of our commitment to keeping the public informed of evolving weather patterns so that they can ensure their families stay safe during severe weather situations.”
“I thought it was import that this special be an opportunity to get our anchors and meteorologists out of the studio, and into the community, said Keith Hopkins, KBJR’s creative services producer and the program’s producer/editor.
“It actually became a stylistic mandate that we shouldn’t shoot in-studio. This helped the special stand apart from our daily newscasts, and allowed us to venture into documentary territory.”
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