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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KVUE’s Year-Long Look Into Austin’s Growth

Boomtown 2040 is a year-long campaign by KVUE, Tegna’s ABC affiliate in Austin, Texas, that focuses on Central Texas growth. Among the topics Boomtown 2040 is covering include transportation, the cost of housing, general affordability, jobs, industry and the impact of changes on Austin’s unique culture.

by Paul Greeley June 20, 2019 6:00 EDT

More than 150 people move to Austin, Texas, every day. The area’s population is expected to double, again, by 2040. Boomtown 2040 is a year-long campaign by KVUE, Tegna’s ABC affiliate there, that focuses on Central Texas growth.

Kristi Gonzales

“Boomtown is a year-long dedication to reporting on our growth stories every day, in as many newscasts as possible,” said Kristie Gonzales, KVUE general manager. “It has really focused our team to serving our viewers with the content they are hungry for. Guess what the top 2 problems here are? Traffic and affordability.”

Among the other growth topics Boomtown 2040 is covering include transportation, the cost of housing, general affordability, jobs, industry and the impact of changes on Austin’s unique culture.

Click here to see more coverage examples of Boomtown 2040.


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Tags: ABC, advertising, Austin, Boomtown 2040, branding, journalism, Kristie Gonzales, KVUE, local news, Market Share, marketing, news marketing, news promotion, Tegna

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