“This state-of-the-art set with the technology and venues allows us to take the audience into stories, weather tracking and get to the heart of what matters to Central Alabama,” says Susana Schuler, WVTM’s general manager.
After a year of design and planning, Hearst NBC affiliate WVTM Birmingham, Ala., introduced a new news set today.
The station said a fresh, modern approach was needed since it had been 12 years since the last set update. WVTM worked with Devlin Design Group to design and implement the new set.
Viewers will recognize several details in the WVTM news set that are very reminiscent to the region. The anchor desk is shaped like an anvil and was inspired by Vulcan, the city’s iconic iron man.
The rustic borders around the monitor arrays serve as a tribute to the Magic City’s roots in the iron industry, and the coloring for the borders was inspired by the region’s Sloss Furnaces National Historic Landmark.
The new set is also packed with technology to allow for better storytelling. There are three high-tech monitor arrays. The main array serves as the backdrop for the anchor desk.
Anchors and reporters can interact with the video displayed on these monitors. There is also an interview array that serves as the backdrop for special reports or in-person interviews.
Lastly, a weather array serves as a primary presentation area for the weather team. The weather desk is also flanked with two single monitor arrays that showcases the latest weather information for big weather stories.
“This state-of-the-art set with the technology and venues allows us to take the audience into stories, weather tracking and get to the heart of what matters to Central Alabama,” said Susana Schuler, WVTM’s general manager.