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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

California TV Stations Reexamine Devastating Earthquake

Thirty years ago, a 6.9 earthquake rocked California. The Loma Prieta earthquake killed 63 people and caused billions in damage, altering the future of the California coast to this day. On the 30th anniversary of the earthquake, two California TV stations are airing special programs Thursday night at 6:30.

by Paul Greeley October 16, 2019 11:28 EDT

At 5:04 p.m. on Oct. 17, 1989, a 6.9 earthquake rocked California. Many Americans witnessed the earthquake live on TV as they were watching a World Series game between the San Francisco Giants and Oakland A’s. The Loma Prieta earthquake killed 63 people and caused billions in damage, altering the future of the California coast to this day.

On the 30th anniversary of the earthquake, two California TV stations are airing special programs Thursday night at 6:30.

 

KGO, the ABC O&O in San Francisco, is airing a commercial-free documentary about the Loma Prieta Earthquake called, The Earthquake Effect.

The Earthquake Effect, features a never before seen aerial view of the entire vulnerable Hayward Fault using the exclusive SKY7 mapping technology and  new first-time footage inside the Bay Bridge structure to demonstrate its readiness.

The series reveals the potentially dangerous situation every Bay Area resident faces should an earthquake of equal size hit today.

The most respected earthquake experts share insight on the effects a strong quake will have on Bay Area life and infrastructure. The goal of this KGO documentary is to empower viewers to take the necessary and vital steps to prepare and stay safe.

Some of the features of the documentary include how the next quake could be much larger and even more impactful than Loma Prieta 30 years ago; where viewers are most vulnerable in the next big one; and an interactive map which allows viewers to pinpoint key locations, homes and buildings that sit right on the fault line.

KSBW, Hearst’s dual NBC-ABC affiliates in Salinas, about an hour south of San Francisco, will present a special newscast dedicated to the devastating earthquake that was centered in the Santa Cruz Mountains.

Loma Prieta: 30 Years Later will highlight seldom seen footage from that day, including video of KSBW’s broadcast coverage of the earthquake as it was occurring on live television. Viewers will see new interviews from survivors and the stories of first responders.

 

Joseph W. Heston

“If you were on the Central Coast on that day 30 years ago, you knew where you were and what you were doing when the quake rocked this region,” said Joseph W. Heston, KSBW’s general manager.

“Since then, thousands of residents have rallied to rebuild our neighborhoods, homes, and sense of community.”

Lawton J. Dodd

 

“We’re not only looking back at that tragic day, but also looking forward” said Lawton J. Dodd, KSBW’s news director.

“KSBW will examine what continues to be a work in progress to prepare our communities in the event of the next earthquake.”


Nexstar Broadcasting Group is looking for an “exceptional” general manager to lead WSPA (CBS) and WYCW (CW) and digital operations in Spartanburg, S.C. (DMA 38). WSPA and WYCW present a rare dynamic as the only television duopoly in the market. As such, the stations produce more than 60 hours each week of local content, making it a decisive leader in serving the local communities. The stations enjoy a unique and exclusive partnership with Clemson athletics; and produces and distributes football and basketball games for the Southern Conference across a number of Nexstar markets.

Click here for more specifics and how to apply.

Tags: ABC, advertising, branding, Hearst, Joseph W. Heston, journalism, KGO, KSBW, Lawton J. Dodd, local news, Loma Prieta Earthquake, Loma Prieta: 30 Years Later, Market Share, marketing, NBC, news marketing, news promotion, Salinas, San Francisco, Santa Cruz Mountains, The Earthquake Effect, TVNewsCheck

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