WPIX Holiday Promo A Real Toe-Tapper

It’s the holiday season. Time for lots of TV stations to create holiday promos. Here’s one from WPIX, the Scripps CW affiliate in New York.

Dave McDonald – Writer/Producer; Emma Converse – Vocals; MC Ali – Vocals; Aaron Gant – Producer; Jon Newell – composer; Mark Lonsway – Mix Engineer; DP – Mike Lee

Thanks to Dave McDonald, WPIX’s promotion manager, for sharing.

“There’s no place like New York for the Holidays,” said McDonald. “It’s magical, but it’s not just about the lights and the window dressings. It’s also about the spirit of giving and caring. That’s what it means to be New York’s Very Own.

“So to help spread the cheer I thought why not reboot our We Are New York’s Very Own music video campaign by adding the sights and sounds of the season. I pitched the idea to our VP of Creative Services and Marketing David Hyman, who gave it a hearty thumbs up. It’s our Holiday Card to the city we love.”

NOTE: In my career, I’ve written and produced several holiday promos and campaigns. My favorite was a campaign we did at WINK in Ft. Myers, Fla. The idea was to use classic holiday songs with footage of people doing holiday things. Got a holiday promo or campaign you want to share? Please let me know.

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