• Skip to main content
  • Skip to primary sidebar
TVNewsCheck, The Business of BroadcastingTVNewsCheck, The Business of Broadcasting
  • 
  • 
  • 
  • 
  • 
  • Advertise
  • Contact
  • Jobs
  • Help
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share
Back to Market Share HomeBack to TVNewsCheck Home

PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

In Bangor, Maine, You Can Binge Watch The News

“We are a very small company,” said Michael Palmer, WVII and WFXV’s general manager. “We are unencumbered by layers of bureaucracy. So we came up with this idea and we made it happen. I think we came up with a winning formula.”

by Paul Greeley December 17, 2019 1:24 EST

In Bangor, Maine (DMA 159), Rockfleet Broadcasting’s WVII and WFVX, the ABC and Fox affiliates there, have come up with a new and different idea for local TV news that no one else is doing.

Michael Palmer

“We are a very small company,” said Michael Palmer, WVII and WFXV’s general manager. “We are unencumbered by layers of bureaucracy. The only thing we are challenged by is the limits of our imagination. The owner encourages us to think out of the box. What can we do differently? What can we do that nobody else is doing? So we came up with this idea and we made it happen. I think we came up with a winning formula.”

The winning formula is based on the idea that good stories are timeless, like The Illiad, said Palmer. “If it is a good story, it doesn’t matter how old it is.”

So what the stations launched this week is the option for news viewers to binge watch the news on the stations’ website by clicking on a Binge Watch News icon.

“You can watch 100 consecutive news stories in a row, not entire newscasts,” said Palmer.

No anchors, no cross-talk, no bumps, no dated weather forecasts, no old sports scores, no news open, just the edited news packages. Palmer said as the stories are created, they’re added to the scroll, so the newsest stories are first.

“You get 100 right now. That might change some day, but we had to pick a number to start with and it seemed like a good round number. And you see the menu on the side that scrolls up as stories come and go so you can tell what you are watching.”

Palmer said an ad runs every five or six stories, and the stations are promoting the service on their broadcasts.

“I don’t think this is going to be an earth-changing event. But it is something different, something new. It gives people a reason to watch and a reason to buy and we are all looking for that, right?”

Click here to binge watch the news.
——————————————————————————————————————–

Scripps is looking for top-notch news producers in several markets across the country. If you are a newsroom leader looking for a challenging opportunity, then this is the place for you to create, lead and organize content for multiple platforms utilizing strong editorial, journalistic, organizational and communication skills. Scripps is looking for the best of the best! Click here to apply.

Tags: ABC, advertising, Bangor, binge watch the news, branding, creative services, Fox, journalism, local news, Maine, Market Share, marketing, Michael Palmer, news marketing, news promotion, Rockfleet Broadcasting, TVNewsCheck, WFVX, WVII

Comments (0)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

RSS Classifieds

  • Marketing Producer
  • News Producer
  • Traffic Reporter
  • Video Journalist (MMJ)
  • Writer Producer, Creative Services and Sales Account Executive
  • Marketing Director
  • Weekend Meteorologist, Multimedia Journalist, and Producers
  • Creative Services Writer/Producer, News Photographer and Accountant
  • Automation Systems Video Engineer
  • Asst. Chief Engineer, Technical Director, and PT Technical Operator
Tweets by TVMarketShare
TIP PAUL
Send breaking news to
Paul@NewsCheckMedia.com
Or call him at 817-578-6324
  • TV News Check
  • Media Job Center
  • The Tech Zone
  • Market Share Marketing and Promotions Blog
  • TV Station Directory
  • Advertise
  • Jobs
  • Become a Member
  • Join TVN Plus
  • Free Email Newsletters & Alerts

TVN Events

  • Women in Technology
  • OTT News Summit
  • NewsTECHFutures Retreat
  • Cybersecurity for Broadcasters
  • NewsTECHForum
  • TV2020: Monetizing the Future
  • Disrupt the News Challenge

Reader Services

  • Log in/Subscribe
  • My Account
  • Update password
  • Update Email Address
  • Newsletters & Alerts
  • RSS
  • Join TVN Plus
  • Help

Connect

  • 
  • 
  • 
  • 
  • 
  • About
  • Contact
  • Member Help
  • Privacy Policy
  • Terms and Conditions
© Copyright 2022 NewsCheckMedia LLC, 24 West Lancaster Ave., Suite 205 Ardmore, PA 19003 | 484-412-8287
TVNewsCheck, The Business of Broadcasting
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share