Gray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign. This is the 17th year for Share Your Holidays and brings the total for all the years combined to more than $818,000.
WSAW and WZAW, Gray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign. This is the 17th year for Share Your Holidays and brings the total for all the years combined to more than $818,000.
“I’m so overwhelmed,” said Jeff Thelen, WSAW anchor and campaign coordinator.
“The generosity from the people in Central and North Central Wisconsin just never fails to amaze me. That $100,000 will become 300,000 meals for people who might otherwise not have something to eat.”
The funds will be donated to The Salvation Army of Wausau and The Neighbors’ Place.
The Share Your Holidays campaign started on Nov. 29 and ended on Dec. 30. Throughout the campaign, WSAW-WZAW staff participated in several events to help drive donations. On Dec. 6, staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. The next week, on Dec. 13, more than $2,800 was raised as station staff pumped gas in exchange for donations at a Celebrity Gas Pump. Then, on Dec. 18, a three-hour phone bank raised more than $7,200.
In addition to monetary donations, viewers also donated more than 6,000 pounds of nonperishable food.
Via Peyton’s Promise, the food donations were distributed to five local food pantries, which serve 1,000 families a month.
With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed to its sponsors: Incredible Bank, JX Enterprises and Wagner Shell. WSAW-WZAW staff also play a large role, donating their time and resources to help support the campaign.
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