Baltimore’s Morning Rock DJs Return To WBAL-TV

Justin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL-TV.

Both WBAL and WIYY-FM are owned by Hearst, which also owns news/talk WBAL-AM.

The Justin, Scott and Spiegel Show is heard every weekday morning from 5 to 10 on WIYY-FM.

“Season one of Justin, Scott and Spiegel Shouldn’t Be on TV delivered market-leading ratings in the adults 25 54 demographic, retaining 78% of the Saturday Night Live lead-in,” said Dan Joerres, WBAL’s general manager.

“I am confident that Season two of the JSS Show will deliver equally impressive results as their listener base has responded so favorably. We are thrilled to continue this natural extension of our partnership with sister station 98 Rock.”

John Baldwin, WBAL’s creative services director said: “We are always looking for crossover opportunities between television and our two sister radio stations. We have a great deal in common, and have been successful in partnering in an ever-increasing number and array of projects. We often complement each other’s efforts.”

Baldwin also said the TV station runs a topical promo for Justin, Scott and Spiegel Shouldn’t Be on TV during Saturday Night Live.

“From a sales perspective, “said Joerres, “this type of natural synergy is another opportunity for both our television and radio sales teams to work together, creating a multiplatform solution for our mutual customers.”

NOTE: I was fortunate to work for a TV station in a market that owned several radio stations. Those radio stations were the leading news-talk format on the AM dial and the highest performing FM station in our target demo. The TV station wrote, produced and aired promos for the radio stations, and the radio stations aired promos for the TV stations year-round.

But you don’t need to own any radio stations in your market to take advantage of the synergies between radio and TV, you can merely form partnerships with them, as in the case of a recent announcement in Philadelphia.

There, KYW Newsradio (KYW-AM), Philadelphia’s destination for up-to-the minute breaking news, traffic, weather, sports, money and lifestyle coverage, announced a new partnership with NBCU-owned WCAU (NBC) and WWSI (Telemundo) for coverage of live, local breaking news, general news, weather, sports, politics and entertainment in both English and Spanish.

KCCI, the market-leading Hearst CBS affiliate in Des Moines, IA (DMA 68) is seeking an experienced national sales manager. You will work in one of America’s most recognized cities for business climate and quality of life not to mention its central role in political discourse and advertising.  Des Moines is known for being First-In-The Nation with the Iowa Caucuses as well as off-cycle political which requires someone skilled in handling this business.  The ideal candidate will have a keen attention to detail and be organized. Client engagement is a top priority.  Must be able build client relationships, be excellent in broadcast sales negotiation, and able handle multiple challenges simultaneously.  Click here for more specifics and how to apply.