WBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.
Imagine if a TV station practiced its promise to be on the consumers’ side.
A contractor takes a down payment to do some work on your house and disappears.
An auto shop overcharges you for repairs that didn’t fix the problem.
With nowhere to turn, if you live in Charlotte, N.C. (DMA 21), you can contact Gray’s CBS affiliate WBTV via phone or email, and they promise to investigate, to be on your side.
Robby Thomas, WBTV’s marketing director, said Jason Kane, the station’s promotions manager, brought the scripts together masterfully with the help of Eric Halili and Cameron Evans, WBTV’s marketing producers.
“This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Thomas.
“When we finished the first spot in the campaign, Kim Saxon, our news director, called it ‘a great example of a strong, effective relationship between news and marketing’. Click here to see all of WBTV’s investigative stories.
Thomas said Nick Ochsner and David Hodges, WBTV’s investigative reporters, and Corey Schmidt, chief photographer, are leading the charge with the support of the station’s news director, Kim Saxon, to include the entire newsroom in this kind of results-focused journalism.
“As our advocacy brand position continues to evolve, we’re focusing on how we’re on your side before, during and after some of the most important moments in our communities,” said Thomas.
NOTE: What if the investigative team used social media to document the process from the original consumer contact through to the finished story? It would create a thirst for the story they’re working on, and give viewers an idea of what it takes to track down the complaint.
Consumer investigations can take time, and for good reasons, so letting viewers ride shotgun along with the investigators as they work the case step by step would be interesting.
WNBC needs an enthusiastic, results-oriented, deep-thinking investigative content producer to join their I-Team. The content producer is responsible for identifying, researching and producing in-depth investigative stories relevant to the Tri-state area. This individual will work closely with managers, reporters, anchors and assignment editors to recognize and build great stories from conception to air. This includes extensive research, writing, gathering, editing and photography for stories that appear on all of WNBC’s platforms, including, but not limited to OTT, web and broadcast. Click here for more specifics and how to apply.