“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Austin Kellerman, Nexstar’s director of digital content. “With all the misinformation out there, this is a way to get trusted information out to the public.”
The effects on daily life due to the coronavirus seems to change almost every minute. Schools closed, pro sports events postponed, gatherings of any sort canceled. It’s hard for people to keep up with developments as they unfold.
So how are local TV broadcasters reacting?
I follow more than 500 stations’ Facebook pages. And what I see are live press conferences with officials dispensing the latest information, a real service to those stations’ viewers who want to follow this story closely in real time. Also information about closures, alerts about scams surrounding the coronavirus, and any other new information concerning the coronavirus.
Let me know what your station is doing during this crisis. I’ll post updates as I get them. Here’s one about Nexstar Media Group.
Nexstar launched “a daily coronavirus stream this week that goes to all of all station websites and is also available on social media as a public service,” said Austin Kellerman, Nexstar’s director of digital content.
The stream is organized by KRON, Nexstar’s MyNetworkTV affiliate in San Francisco. The feed has upwards of 600,000 views.
Toogle to about the 4 minute mark to see the beginning of the most recent stream:
According to Kellerman, there are daily contributions from WFLA, Nexstar’s NBC affiliate in Tampa; KTVI , Nexstar’s Fox affiliate in St. Louis; and Nexstar’s Washington, D.C. bureau.
“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Kellerman.
“With all the misinformation out there, this is a way to get trusted information out to the public.”
Kellerman said the streams are available to Nexstar’s 115-plus TV stations and also made available on Facebook and other social channels.
“Because of the public service aspect of a project like this, we decided to make it available on as many platforms as possible, Said Kellerman.
The stream is part of a coronavirus resources page made available to all Nexstar markets that includes CDC data on cases, a timeline on the virus and a video module with the latest clips of international importance.
“Many Nexstar stations have crafted those pages to make them very valuable local resources,” said Kellerman. “Ultimately, the goal is for our stations to be go-to sources for trusted information at the local level.”
Click here to see KELO’s coronavirus webpage from Sioux Falls, S.D.
Click here to see WAVY’s coronavirus webpage from Norfolk, Va.
Click here to see KARK’s coronavirus webpage from Little Rock, Ark.
Click here to see WFLA’s coronavirus webpage from Tampa, Fla.
WKRN, Nexstar’s ABC affiliate in Nashville, Tennessee (DMA 28) needs a local sales manager. The sales manager is responsible for leading the day to day operations of the sales department, including development of new business and achievement of revenue goals across broadcast and digital platforms. The sales manager develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue, among other duties. Click here for more specifics and how to apply.