The one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
The global effects and repercussions from the coronavirus pandemic are different depending on where you live.
In this country, towns, cities, counties and states are reacting to the situation they face which may be unlike what other towns, cities, counties and states are doing.
And everything is changing so fast, it’s hard to keep up with all the information.
The one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. Through on-air broadcasts, Facebook updates and website stories, local TV news operations are providing a trusted, reliable source about all the constant changes that seem to happen every minute.
And local TV news marketers are reminding viewers of that fact with calm, measured and reassuring messages.
Let me know what your station is doing during this crisis.
I’ll post updates as I get them.
WXIN and WTTV, Nexstar’s Fox and CBS duopoly in Indianapolis, Indianan (DMA 25) needs a marketing director/creative services director who can ‘take the hill’ and lead the promotional efforts of this powerhouse duo. If you are an experienced marketing/creative services director who can generate and execute powerful and memorable marketing, messaging and branding, you are an ideal candidate. If you understand the value of community engagement, how it is an essential component of the marketing plan, and can identify and aggressively activate opportunities, then you may be a great fit for this position. Click here for more specifics and how to apply.