Normally only turned on during the Christmas season, the lights will remain on 24 hours a day as a sign of hope for the community.
KELO, Nexstar’s dual CBS-MNT affiliate in Sioux Falls, S.D., had just the right sign for people in their community who might be looking for hope during the coronavirus crisis.
All it took was flipping a switch. The station turned on the decorative lights to its 200-foot tall tower, known as the KELOLAND Holideck Tower, as a tribute to all those working to curb the spread of the virus.
Normally turned on only during the Christmas season, the lights will remain on 24 hours a day as a sign of hope for the community.
Here’s a little history of the tower and how the lights ended up being hung there.
NOTE: I can’t think of a time when local TV news has been as important a source of information is it now during this coronavirus outbreak. Let me know what your station is doing during this crisis in terms of news coverage, marketing and how you’re helping your advertisers. Also, examples of how TV journalists are working from home. I’ll post updates as I get them.
Click here to see an earlier story about how local TV news promos are reassuring viewers.
Click here to see how local TV stations are providing practical and positive responses to the coronavirus.
Click here to see examples of how local TV marketers are spreading messages of hope and togetherness.
Nexstar Broadcasting Group is looking for a Vice President/General Manager to lead its media properties in Raleigh, North Carolina (DMA 27), including WNCN (CBS) and the digital operations based there. The station is a strong community partner and its award-winning news team has made a name for itself as a news leader with its commitment to local investigations and community news. Successful candidates must have a minimum of five years of experience as a successful general manager for a commercial broadcast station, and the vision to oversee development of the station’s digital and mobile platforms including CBS17.com, one of the top visited broadcast websites in the market. Click here for more specifics and how to apply.